Can you trust
?
When Stephen Kaufer was planning a holiday in Mexico about a decade ago, he couldn’t decide which hotel to book, and a thought occurred to him that might have occurred to any holiday-maker: “Wouldn’t it be neat if there was a website where anybody could review any hotel or restaurant and share it with the world?” Wish you’d got in there first? Kaufer’s tripadvisor.com is now the world’s most popular travel website by a country mile with around 60 million visitors a month and growing. But is it really the answer to everyone’s travel-related prayers?